SAGE GREEN AND WHITE TOTE BAG DESIGN

For Private Mountain's merchandise I designed some tote bag designs. The design for the tote bags conveys a clean yet simple design drawing on the band's existing VHS/glitchy aesthetic, translated to a physical tote bag.

All tote bags were printed by Sound Merch

BLACK AND WHITE TOTE BAG DESIGN

For Private Mountain's tote bags I created a mountain graphic and experimented with different textures to produce the final outcome being a glitchy looking mountain one would see on an old CRT TV screen.

All tote bags were printed by Sound Merch

DFPR STICKERS

My logo redesign for 'Dead Family Pets Records' has been translated into both digital use for the record label's website and social media, as well as for print purposes. This project was a really exciting opportunity for me as a designer, to use both my typography and layout skills coupled with my strong passion and interest in Melbourne's independent music scene.

FOLEY MAGAZINE EVENT A3 POSTER

The A3 poster was designed with a simple but heavy psychedelic aesthetic, similar to the aesthetic of Foley Magazine's 3rd edition of their magazine that the event launch was for.
The client was happy with how “efficient” I was and that I was able to capture their vision perfectly.

PRIVATE MOUNTAIN SINGLE LAUNCH POSTER

I designed an A3 poster to be printed for Private Mountain's single launch at the Worker's Club. I drew on the VHS aesthetic of their '22' single cover design, using for brand consistency the same VHS typeface for the final design.

MELBOURNE SCOOTER WAREHOUSE SIGNAGE

Outdoor signage designed for the front gate of Melbourne Scooter Warehouse.

The sign is printed on an A2 sized aluminium composite panel with a nice matte finish by R&D Signage.

Image credit: Melbourne Scooter Warehouse

MAP OF MELBOURNE ARCHITECTURE

This print based brief asked for a design of a Melbourne City guide that you would not typically find at a visitor's centre in Melbourne. I chose to design my map on Melbourne's iconic city architecture. All images are my own and information was all sourced online.

SPACE ODYSSEY BOOK COVERS

The book covers were created for a print project around redesigning book covers from a famous book series. I chose Arthur C. Clarke’s ‘Space Odyssey’ book series. I experimented with cutting images from old National Geographic magazines to produce a surreal sci-fi aesthetic to the book covers to visually communicate the surreal and sci-fi aesthetic of the book.

MAP OF MELBOURNE ARCHITECTURE

I designed my city guide with a minimal aesthetic to give attention to both the photography and map. I used a bold typeface as an ode to the depicted architecture. I printed my map on a thicker paper stock, so that the map can be continuously folded and unfolded without it easily tearing. The map folds down to palm size, making it easy for users to carry and use.

SPACE ODYSSEY BOOK COVERS

The book covers were printed on a thick glossy matte paper stock. This gives the book cover weight, so it wouldn’t tear when placed on a physical book. This also gives the artwork a glossy look reinforcing the idea of space and the surreal nature and aesthetic of my designs.

TYPE SETTING IN DYMO

I created an A2 sized black and white poster which was entirely designed and 'type set' with a Dymo label maker to produce 100 words of ‘type-set’ text. This poster is communicating the limitations and inconsistencies of the Dymo label and label maker, with a strong punk aesthetic.

My poster is also exploring the idea of subcultures in the 1970s that used the Dymo to produce their own art and rebellious designs. These subcultures informally undertook the role as the graphic designer by moving away from only using the Dymo label in a business and domestic context.